Google Consent Mode v2

Google Consent Mode v2 allows you to adjust how Google tags behave based on the user's consent choices. This helps ensure compliance with data protection regulations while still enabling important site functionality.

Consent Mode v2 particularly impacts:

  • Cookies
  • Ad Personalization
  • Analytics Tracking

With Consent Mode v2, Google introduced two new consent signals required to comply with the EU Digital Markets Act (DMA):

  • ad_storage
  • analytics_storage
  • ad_user_data (🆕)
  • ad_personalization (🆕)
  • functionality_storage
  • personalization_storage
  • security_storage

The new signals ad_user_data and ad_personalization are essential under DMA for platforms like Google Ads and should be set according to user consent.

Note: The functionality_storage, personalization_storage, and security_storage signals can only be set to granted or denied.

Official Google Documentation on Consent Mode v2

Creating Config in Admin Portal

  1. Login to the Gravito Admin Portal.
  2. Click on the CMP tab.
  3. Select the Gravito CMP (New) Configurator from the options.
  4. On the CMP Config listing page, click the New Configuration button to create a new CMP Config.

  5. Give the config an appropriate name and choose Standard CMP as the Framework. After that, click Get Started to proceed.

  6. Now navigate to the Standard CMP tab and Consent Categories sub-tab for GCMv2-related setup.

  7. You can enable GCM by selecting the checkbox labeled Google's GCM-V2.

  8. After enabling GCM, some additional fields will appear for configuration.

    • Use GCM Advanced Mode is enabled by default. You can uncheck this if you want to use the Basic Mode.
    • All other fields are related to Google consent signal mapping. They are explained below.

Note: When using GCM Basic Mode, the GTM template deployment option will not be available.

You’ll now see dropdowns to map categories for the following Google consent signals: - ad_storage - analytics_storage - ad_user_data - ad_personalization

For each of these, select the relevant consent category from the dropdown list. You will see default mappings, but you can change them as per your requirements.

Once mappings are complete, you may continue filling out the other CMP configuration steps or jump directly to the Deployment tab for publishing your config.

Note: If you are using GCM Basic Mode, you will see additional logic in your deployment script.

Below the comment // Insert your GTM script here, you can add your GTM script. You can get the GTM script from your GTM account. It will look like this:

(function (w, d, s, l, i) {
  w[l] = w[l] || [];
  w[l].push({ "gtm.start": new Date().getTime(), event: "gtm.js" });
  var f = d.getElementsByTagName(s)[0],
    j = d.createElement(s),
    dl = l != "dataLayer" ? "&l=" + l : "";
  j.async = true;
  j.src = "https://www.googletagmanager.com/gtm.js?id=" + i + dl;
  f.parentNode.insertBefore(j, f);
})(window, document, "script", "dataLayer", "{{Your_GTM_ID}}");

Custom Events in dataLayer

Gravito SDK as well as the GTM template will automatically push custom events to the dataLayer based on user consent choices. These events can be used to trigger specific tags in Google Tag Manager.

The following events are pushed by Gravito for consent updates:

  • gravitoGCMConsents: This event is triggered when there is an update in the Gravito Consent Management (GCM) consents. It pushes the current consent states as an object, which can be used for conditional tag firing in GTM.

javascript dataLayer.push({ event: "gravitoGCMConsents", consents: consents, // Object containing the user's consent states });

These events enable granular control over tag firing based on user consent preferences, ensuring compliance with privacy regulations and enhancing data governance within GTM.

You can listen for these events inside GTM and create triggers that activate tags only when the required consent conditions are met.