Microsoft Consent Mode

Gravito CMP supports two ways to enable Universal Consent Mode:

1. Using Configurator

  1. Login to the Gravito Admin Portal.
  2. Click on the CMP tab.
  3. Select the TCF 2.2 CMP Configurator from the option.
  4. On the CMP Config listing page, click the New Configuration button to create a new CMP config.
  5. Fill in the basic information, then click Next at the bottom-left corner.

  6. On the TCF Settings page:

    • Tick the checkbox labeled "Microsoft's Universal Event Tracking (UET)".
    • This will open a section for Microsoft UET Setup.

You’ll now see dropdowns to map category for : ad_storage

Note: The ad_storage signal mapping is predefined according to Microsoft's requirements and is common across both GCMv2 & UET.

You may continue filling out the other CMP configuration steps, or jump directly to the "Deploy" tab.

2. Without Configurator

  1. Enable UET Mode:
    Add the useUET flag under the settings section of your configuration and set its value to true.

    
 "settings": {
     "useUET": true
     // ... other settings
 }

  2. Add adsConsentId

    You must also define the adsConsentId property in your configuration. This is required to map consent values for Microsoft UET. There are two cases:

    • If Google Consent Mode is already configured:

      The adsConsentId property will already be available in your config.

    • If not configured:

      Add the adsConsentId property under the core section of your config manually.

  3. Define adsConsentId

    The adsConsentId should be an array of TCF Purpose IDs that will be mapped to advertising consent.

    Example: 

    
  "core": {
      "adsConsentId": [1]
  }

    This example maps the consent value of Purpose 1 (typically used for storing and accessing information) to UET consent.

  4. How Gravito CMP Handles UET Consent

    Once the above configuration is complete:

    • Microsoft UET mode is considered enabled.
    • Gravito CMP adds the corresponding ads consent value (denied or granted) to the global uetq window object.
    • By default, the value is denied.
    • After consent is obtained, the CMP updates the value based on the mapping defined in adsConsentId.

    Microsoft reads this value from the uetq object to determine whether tracking is allowed.

    Gravito CMP's follow the approach mentioned Here