Microsoft Consent Mode (UET)

Enabling Microsoft Consent Mode in Gravito Intelligent CMP

Gravito CMP supports two ways to enable Universal Consent Mode:

1. Using Configurator

1. Login to the Gravito Admin Portal.
2. Click on the CMP tab.
3. Select the Gravito CMP Configurator from the option.
4. On the CMP Config listing page, click the New Configuration button to create a new CMP config.
5. Fill in the basic information, then click Next at the bottom-left corner.

6. On the Consent Category page:

   • Tick the checkbox labeled "Microsoft's Universal Event Tracking (UET)".
   • This will open a section for Microsoft UET Setup.

Consent Mapping:

You’ll now see dropdowns to map category for : ad_storage

Select the relevant consent category from the dropdown list.

Note: This mapping is for the ad_storage signal only is common across both GCMv2 & UET.

Once mapping is complete, click Save at the bottom-right. Now you have successfully enabled Microsoft UET Consent Mode in your CMP configuration.

You may continue filling out the other CMP configuration steps, or jump directly to the "Deploy" tab.

2. Without Configurator

1. Enable UET Mode:
   Add the useUET flag under the settings section of your configuration and set its value to true.

   
    "settings": {
        "useUET": true
        // ... other settings
    }
    

2. Add adsConsentId

   You must also define the adsConsentId property in your configuration. This is required to map consent values for Microsoft UET. There are two cases:

   • If Google Consent Mode is already configured:

     The adsConsentId property will already be available in your config.

   • If not configured:

     Add the adsConsentId property under the core section of your config manually.

3. Define adsConsentId Based on CMP Type

   The adsConsentId should be a single ID referring to the custom consent item that you have defined in the config. It is not an array of TCF purpose IDs in this case.

   Example:

   
     "core": {
         "adsConsentId": {{YOUR_CONSENT_ITEM_ID}}
     }
     

   This means the consent value of the item with ID "{{YOUR_CONSENT_ITEM_ID}}" will be used for Microsoft UET.

4. How Gravito CMP Handles UET Consent

   Once the above configuration is complete:

   • Microsoft UET mode is considered enabled.
   • Gravito CMP adds the corresponding ads consent value (denied or granted) to the global uetq window object.
   • By default, the value is denied.
   • After consent is obtained, the CMP updates the value based on the mapping defined in adsConsentId.

   Microsoft reads this value from the uetq object to determine whether tracking is allowed.

   Gravito CMP's follow the approach mentioned Here