Concepts
This page defines the key concepts which should be understood before interacting with Gravito API's. The key to interacting with the Gravito's handshake API's is based on the context of the users Gravito Profile and its collection of observed profile. The key behind Gravito's ideology is to give complete transparency to the user on how his/her data is collected and used. That being said, with users permission businesses who use Gravito can freely use any details about the user freely, as long as the information is consented by its owner
Overview of how data is structured in Gravito

Consents

Gravito classifies its consents into two different parts.
  1. 1.
    Channel Consents
  2. 2.
    Data Consents

Channel Consents

  1. 1.
    Web: Personalized web content based on your behaviour and preferences.
  2. 2.
    Mobile: Permission to send you mobile push notifications.
  3. 3.
    Email: Permission to contact you via e-mail.
  4. 4.
    SMS: Permission to send you SMS’s.
  5. 5.
    Call: Permission to contact you via phone call.
  6. 6.
    Snail mail: Permission to send you direct postal mail.

Data Consents

  1. 1.
    Data Collection : Permission to observe your behavioural data, i.e. your actions on the web anonymously.
  2. 2.
    Analytics: Permission to analyze your behavioural data anonymously.
  3. 3.
    Targeting: Permission to allow personally targeted messages based on the analysis of your behavioural data on the web. You will be able to identify individual channels and devices on the left hand side.
  4. 4.
    Cross Device: Permission to allow cross-device identification. You will be able to identify individual devices.
  5. 5.
    Sharing Data: General permission to allow sharing anonymous data with chosen 3rd parties to improve personalized messaging to you.
  6. 6.
    Reidentification: General permission to allow sharing anonymous data with chosen 3rd parties to improve personalized messaging to you.

OmniChannel Marketing

Last modified 1yr ago
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Contents
Consents