This page defines the key concepts which should be understood before interacting with Gravito API's. The key to interacting with the Gravito's handshake API's is based on the context of the users Gravito Profile and its collection of observed profile. The key behind Gravito's ideology is to give complete transparency to the user on how his/her data is collected and used. That being said, with users permission businesses who use Gravito can freely use any details about the user freely, as long as the information is consented by its owner